1. Who We Are
Ladybird IoT Ltd (“we”, “us”, or “our”) is a UK-based company providing environmental sensor hardware and a web-based platform for monitoring and analysing data. We are committed to protecting the privacy of users who visit our website (https://ladybirdiot.com) and those who access our software platform.
This policy applies to:
– Visitors to our website
– Customers and users who register for access to the Ladybird IoT software platform
We do not collect or process personal data from third parties or individuals outside our customer organisations.
2. What Data We Collect
We collect and process the following types of data:
– User account data: Name, company, and email address when you register or are invited to use our software platform.
– Login metadata: Login timestamps, IP address, and usage logs for security and audit purposes.
– Sensor data: Environmental data (e.g. temperature, humidity, light) from devices connected to your account. This data is not personal data.
– Website usage data: Device/browser type, IP address, pages visited, and cookies (see Section 6).
We do not collect personal data from third-party individuals, nor do we process special category data
3. How We Use Your Data
We use your data to:
– Respond to support queries or service requests
– Improve our products and services
4. Legal Basis for Processing (UK GDPR)
We process your data under the following lawful bases:
– Contract – where processing is necessary to deliver our service to you
– Legitimate interest – for product improvement, security, and internal analytics
– Consent – where required (e.g. for optional communications or cookies)
5. Data Ownership and Retention
– You retain full ownership of any sensor/environmental data linked to your account.
– We retain login and account data for the duration of your contract and up to 12 months after closure unless you request deletion sooner.
– Sensor data is retained in accordance with your licence agreement.
6. Cookies
Our website uses minimal cookies for essential functionality and usage analytics. You can manage cookies through your browser settings. We do not use third-party advertising cookies.
We may use anonymised analytics tools to better understand visitor behaviour and improve our website experience.
7. Security and Hosting
– All platform data is encrypted in transit and at rest.
– Our software is hosted by reputable UK/EU-based cloud providers who comply with GDPR.
– Access to data is restricted to authorised personnel on a need-to-know basis.
8. Your Rights (UK GDPR)
You have the right to:
– Access the personal data we hold about you
– Request correction or deletion of your personal data
– Object to or restrict our processing in certain circumstances
– Request data portability
– Withdraw consent (where applicable)
To exercise your rights, contact us at info@ladybirdiot.com. We will respond within 30 days.
9. Contact Us
For any questions about this policy or how we handle your data, please
contact:
Ladybird IoT Ltd
Email: info@ladybirdiot.com
